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Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

How to pick the most secure browser

The internet is a Wild West of sorts, as one could never know what kind of threat they’ll come across. This is why for businesses, it’s important to identify secure browsers to keep threats at bay. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was […]

Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we […]

Windows 10 tools for backing up files

Ransomware attacks are in the news again. Thankfully, business owners are becoming more aware of the damaging effects of malicious software. Companies now realize that without safe and reliable data backup, important business information can fall into the wrong hands or be lost forever. Good thing Windows 10 offers easy-to-use tools like File History and […]

5 Ways systems can be breached

When it comes to business IT security, many small- to medium-sized businesses (SMBs) often struggle to protect their systems from various cyberattacks. While there are many things you can do to secure your IT infrastructure, being aware of common security threats will really help. Here are five common ways your systems can be breached. #1. […]

The benefits of cloud solutions in healthcare

Cloud computing and cloud-based applications are becoming the norm for healthcare organizations across the globe. Whether using a browser-based tool or a mobile app, it’s easier than ever to deliver patient care from anywhere with an internet connection. If you’re still hesitant to join the trend, it’s time to reconsider. Easy information access The increasing […]

macOS Catalina unveiled

Apple promises a raft of features to improve productivity and overall user experience with macOS Catalina. Slated for release in October 2019, legions of Mac users worldwide can’t wait to unpack the new operating system’s exciting apps and programs. Read on to find out more about them. Before you download macOS Catalina, make sure your […]

Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

5 Things to avoid when investing in IT

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good. To […]